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Florence has a great tradition in fashion, which makes it one of the most active in Italy and beyond.

Very important is the haute couture industry: it can be said that the Italian high fashion was born in Florence, with a parade organized February 12, 1951 by the pioneer of italian fashion Giovanni Battista Giorgini in Villa Torrigiani on Via dei Serragli (replicated then at the Sala Bianca of Palazzo Pitti) the presence of many international buyers, who discovered the elegance Made in Italy, which could boast prices very competitive Paris fashion.

The city boasts top designers such as Gucci, Enrico Coveri, Roberto Cavalli, Salvatore Ferragamo, Patrizia Pepe, Emilio Pucci, Ermanno Scervino and many others, who here with their fashion house develop fashion products famous all over the world.

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